Welcome, Tigers: How Clemson Students Shape Our Local Business Community
How Students Drive Year-Round Energy, Workforce, and Growth in Clemson
Clemson’s energy doesn’t come from a single season—it comes from its students. Whether they’re moving in, staying through the summer, returning from breaks, or settling into the rhythm of campus life, students play a vital role in shaping the day-to-day heartbeat of our community.
As students arrive and re-engage with campus and downtown, local businesses experience a meaningful shift. For many small businesses, students aren’t just customers—they’re employees, brand ambassadors, and a core part of the local economy. From coffee shops and boutiques to restaurants, service providers, and entertainment venues, the student population brings a steady and dynamic economic pulse to Clemson.
The Ongoing Impact of Clemson Students
Student presence fuels the local economy in ways that extend far beyond move-in or football weekends:
Consistent Foot Traffic: Students frequent downtown, shopping centers, and neighborhood businesses throughout the year, creating reliable customer flow.
Everyday Spending Power: From groceries and meals to clothing, wellness services, and late-night essentials, students support a wide range of industries.
Workforce Support: Many businesses depend on student employees for flexible, reliable staffing—creating mutual benefit for employers and students alike.
Fresh Perspectives: Students bring new ideas, trends, and expectations that encourage innovation and help businesses stay current.
Community Energy: Beyond economics, students contribute creativity, momentum, and a sense of vibrancy that makes Clemson a unique place to live and work.
How Local Businesses Can Best Engage Students
Maximizing student engagement isn’t about a single moment—it’s about meeting students where they are year-round. Here are a few smart strategies for Chamber members and local businesses:
Plan for Flexible Staffing: Student schedules change frequently. Offering adaptable shifts helps retain student employees and meet demand.
Stock with Students in Mind: Grab-and-go items, affordable essentials, and convenience-focused options resonate strongly.
Offer Student Incentives: Simple student discounts, loyalty programs, or ID-based perks go a long way in building repeat customers.
Stay Digitally Visible: Students rely heavily on social media. Consistent, engaging content on Instagram, TikTok, and Facebook helps you stay top-of-mind.
Be Accessible: Clear hours, welcoming storefronts, fast service, and reliable Wi-Fi matter more than you think.
Tell Your Story: Students are drawn to authentic, local experiences. Sharing what makes your business unique builds connection and loyalty.
Collaborate Locally: Partner with other businesses or student organizations to expand reach and create shared experiences.
Design for Their Lifestyle: Whether it’s quick service between classes or spaces that invite studying and gathering, small adjustments make a big impact.
A Shared Community
The relationship between Clemson University and the local business community is built on collaboration. Students rely on local businesses for services, experiences, and connection—and businesses thrive because of the students who choose to live, work, and spend their time here.
By understanding and welcoming students as an integral part of our community—not just a seasonal presence—we help ensure Clemson remains a vibrant, innovative place where businesses and residents grow together.
Let’s continue to welcome our Tigers and build a community that supports them—and thrives alongside them—year-round.